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Food
The key issues for food suppliers are the need to improve internal efficiences, product quality and the tracking of information to maintain the highest levels of customer service. The CARM customer care system improves effiencey and visibility of information across the organisation sharing information between departments, supplier and customers.
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Sun Valley Foods is a recognised leader in the UK food industry, supplying quality products and superior service to consumers through retailers, caterers, and distributors.
Founded by a consortium of local farmers in 1960, Sun Valley still has its roots in rural Herefordshire. With Cargill's strength and know-how behind it, Sun Valley is now a significant player in the UK food marketplace.
Originally established to provide a means of adding value to local farm arable output, the value-added concept has remained at the core of the Sun Valley business from the very early days.
Sun Valley initially concentrated on growing and processing high quality chicken for UK retail markets, expanding into further processed products and turkey production in the 1970's. In 1980 Sun Valley was acquired by Cargill and has continued to grow and evolve through the 1980's and 1990's.
Through this period Sun Valley established its reputation for product and process innovation - a reputation which it continues to earn in today's fiercely competitive food markets.
With some of the UK's top food companies, retailers and food service operators as customers and partners, and with the pride, experience and creativity of their 3000 staff across our different business units, Sun Valley's mission is to continue to grow by providing unique, value-based solutions in our markets.
Liz Connors, Customer Care Manager at Sun Valley explains why she chose the CARM solution.
"As a leading supplier of quality products to well known customers in the retail, food service and food manufacturing sectors it is vital for Sun Valley to maintain the very highest levels of customer service and constantly improve efficiency in terms of sharing information between departments, suppliers, and customers... the CARM solution resolved issues with our in-house CTRM systems that were becoming obsolete and enabled us to integrate enhanced CRM technology solutions. "
Within two months of making the decision to implement the CARM solution, the Sun Valley system went live and made a positive impact across the whole business. The time to respond to customer enquiries has reduced significantly and there have been visible efficiency increases in information sharing across departments and with customers.
"Our decision to implement a CRM system was driven by the need to improve internal efficiencies, to improve the tracking of information and to add visible value to our customers and suppliers," continues Connors. The "CARM product has an excellent reputation in our industry and having reviewed a number of CRM systems we found that CARM best suited our needs. The flexibility of the product has meant that we can adapt the system to best suit the needs of our individual customers ands allows us to continue to improve and upgrade our systems easily in the future".
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